Jon Berghoff

I've Prepared Some Really Powerful Bonus Gifts Just 
For You That Will... 
Skyrocket Your Career... Accelerate Your Business... 
and Give You The 
Winning Edge In Sales.

Dear Friend and Sales Professional,

My name is Jon Berghoff and I am so excited about Cutting Edge Sales, and the potential it has to help you succeed. Jeffrey Gitomer calls it, "the Gateway to Selling in the 21st Century." 

Demand has been so high that our publisher decided to release the book early ... and I've prepared some great Bonus Gifts to give you as a part of this massive celebration. 

The driving idea behind Cutting Edge Sales is that it contains the inside strategies and ideas of some of the most successful people in sales.  And, it will inspire you to transform your business and help you lead the life you always imagined...and motivate you to start right away.

The Story Behind This One-Of-A-Kind Book

Since 1949, a growing culture of Cutco® Cutlery salespeople have been quietly grooming our nation’s youth to be the next generation of CEO’s, philanthropists and entrepreneurial success stories. 

For the first time in manuscript form, twelve former and three current Cutco Cutlery sales professionals – with over $300 million combined in Cutco Cutlery sales – have gathered together to collaborate and share their influence secrets and real world wisdom with sales professionals, business owners and entrepreneurs across the globe.

You will find this book to be one-of-a-kind because of the variety of lessons, insights, writing styles and contributors in this book. In my chapter, I will reveal what I consider to be transformational in the arena of sales training. Amongst my insights on influencing the self and others, I share why a global perspective on influence is the secret to tapping into our highest potential.

Your Purchase Will Help Us Raise Money For 15 Charities...

As a true expression of their willingness to give back, each author involved in this project agreed to donate 100% of their royalties to the charity of their choosing. Your purchase of this book will help the authors in their quest to positively transform the world. Your execution of the Cutting Edge Sales lessons will positively transform you and your business.

My charity donation will go to: Front Row Foundation

As I introduce each author, you will see which Charities they are supporting. You will also see that each co-author was carefully chosen so that you would learn the best strategies and techniques for every important area of sales and business success. 

However, First Things First.  Before I introduce all of these fine people, I want to get right to the part that I know you'll be most interested in....the bonus we've prepared for YOU!! 

These FREE Bonus Gifts Are Yours For The Taking... 

Buy 1-4 books and you'll get these 3 valuable Bonus Gifts 
     (over $197 in value)

FREE GIFT#1 - EXCLUSIVE AUTHOR INTERVIEWS - QUICK START AUDIO PROGRAM

This is your chance to receive up-close access to all 15 Cutting Edge Sales authors and to gain brand new secrets directly from them. Delivered in quick, easy-to-absorb audio interviews, Jon Berghoff extracts insights and wisdom that go behind the scenes of Cutting Edge Sales. You will discover philosophies, sales tips, influence strategies, business building insights, inspiration and information that will elevate your sales and take your business to the next level. 

FREE GIFT#2 - "SELLING THE INVISIBLE" E-COURSE

Are you ready to master the skills of influence? This is a condensed audio and workbook E-Course version of Selling The Invisible - Winning The Sales Game Through Mastering Influence, the bestselling program from Jon Berghoff’s WINFLUENCE Mastery Training Series. Selling The Invisible gives you a glimpse into the playbook of the world’s top performing sales professionals.

FREE GIFT#3 - 52 WEEK "CUTTING EDGE SALES" EXECUTION e-TRAINING

Are you ready to take action? Would you like us to make it easy for you along the way? Each week, for 52 weeks, we will deliver directly to your inbox, a short lesson pulled from Cutting Edge Sales. These lessons will be packaged to quickly and easily apply to your business, your sales and your ability to reach your goals. This is the smartest, most effective way to maximize what Cutting Edge Sales has to offer. 

Buy 5-14 books and you'll get all the above plus these valuable Bonus Gifts
     (over $697 in value)

FREE GIFT#4 - JON BERGHOFF'S "INFLUENCE MASTERS" INTERVIEW SERIES

Steve Linder interviewed about The Science of Influence

Steve Linder, Master NLP Trainer (Fancy for “World Class Peak Performance Coach”) shares his riveting life story of going from broke and desperate to serving as an executive for companies like Charles Schwab, Bank of America and E-trade. Steve now operates SRI Training, and is considered one of the most highly qualified Peak Performance coaches in the world, based on his real world experience, and study of the connection between the human brain and performance.  

Marc Ukra "Dr. Tea" interviewed about Entrepreneurial Harmony

You may have seen Marc Ukra, “Dr. Tea”, bestselling author of The Ultimate Tea Diet on Good Morning America, The View, or many other national media outlets, as the expert in America on tea. In his interview with Jon, Marc discusses with passion and joy the spirit of entrepreneurship, and what it means to align with your ultimate purpose in business. 

Sandra Yancey interviewed about Masterful Networking

Sandra Yancey, founder of EWomen Network and bestselling author of Relationship Networking, was recently seen ringing the Nasdaq bell, Sandra has become one of the most influential leaders in the world, in her quest to bring women business owners together online, and in person. EWomen Network is the most highly visited women’s business website in the world. Listen in as Sandra and Jon have a candid conversation about networking powerfully  

Dan Coughlin interviewed about Practical High Performance Management

Dan Coughlin, bestselling author of The Management 500, has consulted with corporations like Toyota, Abbott, Marriott, Shell, Coca-Cola, McDonald's, St. Louis Cardinals, Boeing, and Prudential, and has spent thousands of hours advising leaders of some of the largest and most successful organizations in the world. Listen and discover his practical approach to leadership, peak performance, and influence.

Steve Harper interviewed about Creating Ripples In Your Networking

Steve Harper, bestselling author of The Ripple Effect, reminds and teaches us the truth about creating ripples in your relationships. Most importantly, Steve gives us real world examples of how he has taught thousands of business owners to create lasting, powerful relationships by understanding the principles of The Ripple Effect. 

These are just a few, many more are on their way to you...

 

Buy 15 or more books and you'll get THE COMPLETE PACKAGE 
     of valuable Bonus Gifts  (over $1697 in value)

FREE GIFT#5 - "SELLING THE INVISIBLE" TRAINING AND COACHING PROGRAM 

Are you ready to lead the field? What would it be worth to you, if you could wave a magic wand and truly become a Master of Influence? Performing at a peak level, sales mastery, and winning sales leadership skills are all at your fingertips with this program.

I will run five 60 Minute, Live Selling The Invisible Coaching calls on July 29th at 5 PM Eastern, August 5th at 5 PM Eastern, August 12th at 5 PM Eastern, August 19th at 5 PM Eastern and 1 more TBD.

Take this training and coaching program and you will discover:

• The “Global Influence Model” which Jon considers to be the only complete solution to ‘becoming a person of influence’. 

• 4 Steps to developing a Peak Performance Mindset. (No fluff here, only the ‘pure science’ behind why we do what we do – and How To Change!) 

• Eliminating The Limiting Factor – How to master your prospecting, the phone, and convert every conversation into a future sales call.

• Presentation Mastery – Learn the intricacies of a world class persuasive presentation. (Without needing to rebuild your presentation from scratch) 

• 11 Influence Triggers – Hold in your hands the keys to shifting your buyers mindset towards the outcome of your desire. (WARNING: This information is only to be used as a force for GOOD!) 

• Psychology of Success – 4 Practical, universally applicable principles to achieving at the highest levels.
   

Order Your Books Today And Redeem These Valuable Bonus Gifts 

Meet The Top Sales Trainers Who Are Recommending 
Cutting Edge Sales And Each OF The Co-Authors

We have received universal and almost unanimous praise for Cutting Edge Sales.  As I introduce the contributing authors below, you will also become acquainted with all of the reasons the top sales trainers are recommending that you buy Cutting Edge Sales. 

	CUTTING EDGE SALES is the gateway to selling in the 21st century...  "CUTTING EDGE SALES is the gateway to selling in the 21st century. It’s cutting edge and realistic. It’s eye-opening information that’s on the money – your money."   — Jeffrey Gitomer, New York Times Bestselling Author of The Sales Bible, The Little Red Book of Selling, and seven other best selling books.
	Jeffrey made a special donation to his favorite charity: Thompson Child & Family Focus

	Dan Casetta, who was also my first manager with Cutco and a long-time mentor, passes along wisdom that has recently sparked a business partner of mine to call Dan a “Modern Day Dale Carnegie”. You will find in his chapter some of the most powerful, precise and practical advice on influencing others. You will instantly see why his office is the most prolific in Cutco sales history.
	Dan's charity donation will go to: Alzheimer’s Foundation Dan's chapter title is "Precision Language: Great Influencers Know What to Say"

	Outstanding! Your business will transform...  "Outstanding! I’ve seen many authors and business owners look for ways to give back, but Cutting Edge Sales is truly one of a kind. Your business will transform – as will many lives across borders you may never see – because of this philanthropic book."   — Jay Conrad Levinson, Author of the Guerrilla Marketing Book Series

	Carl Drew shares, for the first time in writing, an account of his adventure climbing K2, considered one of the most dangerous mountains in the world. Carl masterfully connects lessons learned in sales with the application of these lessons in his story. This chapter is guaranteed to leave you riveted.
	Carl's charity donation will go to: Life Climb Carl's chapter title is "Learning the Ropes"

	I was underlining and highlighting all night...  "AWESOME! I couldn’t put it down! So many great, real-world stories, so much first-person insight, so many engaging, non-stop interesting tidbits, I was underlining and highlighting all night. CUTTING EDGE SALES reads like an action suspense novel for anyone hungry for the answers to success in selling. Cut yourself some slack – buy it and read it today!"    — Bill Guertin, Chief Enthusiasm Officer (CEO) of The 800-Pound Gorilla and author of The 800-Pound Gorilla of Sales

With over $200 million in career sales and 4 consecutive regional championships, Brad Britton was a history-maker and world-shaker in the Cutco world. I personally learned from Brad while he was with Cutco, and his chapter reminds me of why he was, and always will be, a great contributor on this planet. Brad’s chapter will inspire you to look inwards. His ability to deliver profound ideas with simplicity is truly enlightening.

Brad's charity donation will go to: Autism's Hope: Brad's chapter title is "When Is It Best to Give Up"

	This information is critical to... having the lifestyle you want and deserve.  "Jon knows that your number one skill in business and in life is your ability to sell. We know that the toughest sell of all is selling your own "Little Voice." This information is critical to understanding how to control your income and having the lifestyle you want and deserve."   — Blair Singer, Bestselling author of SalesDogs, The ABC's of Building a Business Team that Wins and "Little Voice" Mastery

	What would it take to go from 'no one' to Number One? John Ruhlin did it by cracking the code to relationship-building on the highest levels. What will shock you is how easy it is to implement the same ideas that made John the number one all time sales rep for Cutco.
	John's charity donation will go to: Campus Crusade John's chapter title is "The Three Currencies of Life: How to Go from No One to #1!"

	Very few people have dedicated their lives to a cause the way Jon Vroman has dedicated himself to growing and learning. When looking at all the ways Jon changes lives, they stem from his passion to grow and build relationships, which he talks about in his chapter. What is magical about Jon’s chapter is his ability to give tangible, easy to implement and instant, yet profound, life-changing ideas.
	Jon's charity donation will go to: Front Row Foundation Jon's chapter title is "Grow"

	This is magnificent...Your sales will explode...The sales world will change...  "Look at what Jon Berghoff has done here. This is magnificent. Your sales will explode. The sales world will change because of Cutting Edge Sales."   — Ivan R. Misner, Ph.D., Founder of BNI and NY Times Bestselling Author of Masters of Sales

There are few skills more helpful than being able to listen to your intuition and using what you hear to attract the results you want. This is especially true of sales people and business owners who often work independently. Fi Mazanke has not only taught these skills as a successful leadership coach, but she writes about them from a place of personal experience in her chapter. She will inspire you to ask for and get exactly what you want out of life.

Fi's charity donation will go to: The Brite Foundation Fi's chapter title is "It's My Life"

	Everybody needs the practical wisdom contained in Cutting Edge Sales...  "I started in direct sales; nothing taught me more about the sales process and the importance of continuous learning than that experience. Everybody needs the practical wisdom contained in Cutting Edge Sales; it is a historic, revolutionary memoir!"   — Brian Tracy, Chairman and CEO Brian Tracy International, Bestselling Author of over 45 books, including 21 Success Secrets of Self Made Millionaires

	Do passion and entrepreneurship go together? Ranjeet Pawar thinks so and when you see how successful his passion has made him as an entrepreneur, you will want to learn his ways. His chapter will drive you to see and create your life as an artistic masterpiece, to be the best and to reach beyond what you thought was possible.
	Ranjeet's charity donation will go to: Industrial Technical Center Mhila Ranjeet's chapter title is "Impassioned Convictions Guide Successful Entrepreneurs"

		CUTTING EDGE SALES is sensational! ...should be required reading for everyone in sales "Cutting Edge Sales is sensational! Brilliant, both in its riveting content and the raw and real world accounts of what it takes to succeed. The wisdom in these pages should be required reading for everyone in sales. And the manner in which the contributors 'stepped up' to make Cutting Edge Sales a charitable project- priceless!"   — Ben Gay III, THE CLOSERS, www.BFG3.com

	Many have wondered what the correlation is between selling and leading. Jerry Liu tackles the connection between the two and does so with an unforgettable metaphor that will captivate your attention. The clarity and focus in this chapter makes it no secret why Jerry was a national champion manager for Cutco.
	Jerry's charity donation will go to: The LIU Institute of Child Development Jerry's chapter title is "Tao"

	Goal setting is a topic commonly taught. Learning about goal setting from somebody who has the profound experience of conducting over 13,000 personal training sessions is not as common. John Edwin shares his stories and lessons learned from his successful personal training business. His track record alone makes him the expert on this topic.
	John's charity donation will go to: World Vision John's chapter title is "Take Your Marks. Get Set. Goal!"

	It is rare that a book has this kind of power...  "It is rare that a book has this kind of power - before even being opened – because of what it represents. When you buy this book, others will achieve their dreams. When you read this book, you will achieve yours!"   — Matthew Kelly, Founder and President, Floyd Consulting, Bestselling Author of The Rhythm of Life and The Dream Manager

	I regularly argue that selling is always happening. Paulette Tucciarone confirms this in her awe-inspiring accounts of transferring her objection-handling skills to the do or die – literally – in the arena of being a doctor. Paulette also shares a one of a kind perspective on emotional intelligence that will leave you thinking.
	Paulette's charity donation will go to: Doctors Without Borders Paulette's chapter title is "Dream Me An Objection And I'll EQ You Right Out Of It"

	Cutting Edge Sales is guaranteed to send positive Ripples across the market place...  "Cutting Edge Sales is guaranteed to send positive Ripples across the market place, and across the globe, in a way that is rarely achieved with just one book!"   — Steve Harper, Author of the Bestselling Book The Ripple Effect

	If you were required to pack your bags tonight and move your business to a brand new territory tomorrow, reading John Israel’s chapter might be the single best action to start up and succeed in business. John presents lessons on starting and building relationships the right way. You will be swimming in referrals when you apply John’s advice.
	John's charity donation will go to: The Michael J. Fox Foundation for Parkinson's Research John's chapter title is "The Midas Touch Of The Salesman: It Is Not About Closing. It's About Prospecting"

	Cutting Edge Sales is the perfect balance of information and inspiration...  "Jon Berghoff has put together a must read for every business owner looking to STEP UP! and take sales to the next level. Cutting Edge Sales is the perfect balance of information and inspiration."   — Daniel Grissom, Author of the National Bestselling Book STEP UP!

	Our time is worth money and there is no better person to talk about the relationship between the two than Adam Stock, financial planner. Adam’s chapter is an engaging, detailed look into the often miscalculated task of delegating. The clarity you receive on what, why and when you should delegate will liberate your business.
	Adam's charity donation will go to: Smile Train Adam's chapter title is "The Number"

	Jon knows what it takes to create instant influence...sales went through the roof.  "Jon knows what it takes to create instant influence with anyone. More importantly, he knows how to teach YOU how to replicate the same sales results. My organization’s sales went through the roof when Jon came into my life, and I’m forever grateful for the priceless contribution Jon has made to me, my organization, and the people we coach. Every salesperson in my organization will have to read this book."   — Jeffrey T. Sooey, Founder, Coaches Training Blog community

	What if your customers and clients sold themselves on your behalf? Value what Jason Scheckner shares about consultative selling and this just might happen. The strategies and tips that Jason reveals are precisely what have consistently made him a national sales champion in multiple industries.
	Jason's charity donation will go to: ASPCA Jason's chapter title is "Boardroom Sales Strategy I Learned at The Kitchen Table"

Coming from a top producer who simultaneously doubled his annual sales report, wrote a bestselling book and successfully launched a new career all in the same year, Hal Elrod’s chapter is full of powerful strategies to transform your business. In addition to laying out an easy to follow step-by-step plan for getting to the next level, Hal also shares unique insights into how to leverage the power of accountability.

Hal's charity donation will go to: MADD Hal's chapter title is "Closing the Gap: Becoming The Person You Are Destined to Become, Living The Life You've Always Wanted"